Are you thinking about building a new website or redesigning your existing site? Have you thought about the SEO implications for your new enterprise?
The vast majority of businesses wait until after their site has been designed and built before considering SEO. This almost always makes it more difficult to achieve the best results.
Ideally, SEO considerations should be incorporated within the web design and development process to ensure you have the best chance of ranking for your chosen keywords.
Read on for more information about our SEO web design service.
Keyword Research and Content Development for SEO Web Design
SEO web design begins with keyword research to identify the most relevant search terms for your website. Keyword research helps to build a picture of the most popular and the most relevant terms within your industry. Related terms can be grouped together to provide a detailed keyword map which can then be used to determine the structure of your website based on solid SEO principles.
Content development for your website will be based on the keyword research to ensure that your site as a whole and the individual pages provide relevant information for all your main keywords. If you already have content for your site the information can normally be reorganised and reworded to make sure that the material is more effectively optimised for your keyword terms. At this stage we can also identify additional material that may be needed in order to fill any gaps and provide a more well tuned website which will enhance the experience for visitors and achieve the best search engine results. In short, your website will be designed from the ground up to incorporate insights gained from the keyword research so that your selected terms achieve the maximum search engine visibility.
SEO Web Design - The Development Process
Your website will be built to W3C standards to ensure that the HTML coding is compliant and that your pages can be properly accessed and indexed by the search engines. We will use flexible, text based navigation systems to ensure that your site can be easily developed and updated on an ongoing basis without the need for any complicated design changes. Since adding new content on a regular basis is a significant factor for SEO, this will ensure that your site meets your needs today and allows you to plan for the future.
Search engine friendly URLs are another feature that will be incorporated within your website. This involves the use of keywords as part of the file naming process in the development of your site structure and web pages. For example: imagine a website which sells sports clothing with one part of the site devoted to football gear. The keyword research shows that people search for terms such: as football kits, football shirts, manchester united football shirts. In this case we would create pages such as the following:
Creating search engine friendly URLs can have significant SEO benefits and you should be able to see how the keyword research undertaken as part of the SEO web design process feeds into and informs the web development stage in a way which would not be possible without considering SEO as an integral part of the design process.
SEO Web Design - Meta Tags, Alt Tags and Internal Linking
Meta tags, alt tags and internal linking are used by the search engines to understand and classify your website. Ensuring that these elements are added correctly and in a way which maximises the SEO benefits for your site is another important part of the SEO web design process which we include as part of our service.
SEO Web Design - A Blueprint for Success
SEO web design gives you a solid foundation on which to build your web business for maximum search engine success. It also provides a blueprint which can help to steer your ongoing SEO development work. For example, lets say that the keyword research indicates that there are hundreds of relevant keywords for your business. You may decide that it's not practical from the outset to develop hundreds of pages with the content required to rank in the search engines. However, over a period of time you know you will be able to add more pages to your site based on the keywords that people are searching for every day. So now you are in a position to plan your development work with the aim of ranking your pages for more keyword terms on a phased basis.
SEO Web Design - Costs
Naturally, the costs for SEO web design are higher than for web designs which ignore SEO factors. However, you can often save money in the medium to long term by planning for SEO upfront. The costs for retrofitting a poorly designed website can be very expensive, and in some cases there may be little that can be done to improve search engine results in retrospect. If you also consider the SEO benefits of driving targeted visitors to your site by achieving high seach engine rankings, you can probably see why a pound spent in advance can reap rewards further down the line.
For more information about our SEO web design service call: 024 7655 1111 or email: email@example.com